The results of the studies and show that there are three factors that take people to respond to a particular company. They are logical, emotion and two! E 'was calculated in a study of 900,000 customers in 23 markets:
to select third order where the emotional factors that
Liter chosen on the factors of logic
the rest by both.
This means that the price and other factors, such as the rational choice only 25% of the time gained. This also means thatEmotional values such as comfort, security, a convenient location, friendly people, fun, fun, gentle music, etc., and won only 33% of the time! This also means that 42% consider both factors. If you only offer discounts smell your position as much as the music of your people - you are limited to 25% of the pie view.
Try to preserve as much of a balance between security and convenience in the selection and price, as much as possible and in accordance with yourPicture. Remember, you can not lose everything for everyone, or their identity.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น